If you have been considering going back to school or starting a new degree program online, you are not alone. Many people these days are interested in learning new skills that will help them advance their careers, switch career paths, or start their own businesses. One area that continues to grow and offer great opportunities is digital marketing.
Digital marketing involves promoting brands, products, and services using internet-based channels like search engines, websites, social media, email, and mobile apps. It is an exciting and fast-paced field that allows you to apply skills in web design, social media, analytics, public relations, and advertising. Many companies across all industries now have large digital marketing teams or departments.
In this article, I will share 10 different digital marketing degree programs that you can earn completely online from schools across the United States. Obtaining an online degree in digital marketing is a flexible way to learn the in-demand skills needed to start or progress a career in this industry. The best part is you can study whenever and wherever works for your schedule.
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So whether you are just curious about digital marketing or ready to dive in, keep reading to discover top degree options you can pursue without ever stepping foot on campus. I’ll give a brief overview of each program so you can see which might be the best fit for your goals and interests.
Criteria For Ranking the Best Digital Marketing Degrees
Here are the ranking criteria I used to evaluate and select the top 10 digital marketing degree programs featured in this article:
Program Reputation and Accreditation
looked at overall university rankings and accreditation of the business school programs. Higher-ranked and accredited schools provide more respected degrees.
Cost and Financial Aid
More affordable options are highlighted. I considered tuition costs, availability of scholarships/grants, and whether programs accepted FAFSA.
Flexibility and Convenience
Fully online programs that allow you to study wherever and whenever you want to receive higher marks. Some offer accelerated schedules too.
The Breadth of Courses
Well-rounded curriculums covering subjects like analytics, social media, UI/UX design, content strategy, and more prepare students for a variety of roles.
Internship and Career Support
Are internship and job placement assistance provided? Connections to industry professionals and recruitment events are valuable perks.
Programs with instructors who have real-world experience in digital marketing fields bring current skills and best practices to the classroom.
I hope this gives you a better sense of what made certain schools and degrees stand out over others in my research and evaluation process. Now onto finding out the top 10 options.
10 Digital Marketing Degrees You Can Try Online
ClickMinded Digital Marketing Course
This popular bundle includes 7 comprehensive courses covering key topics taught by experienced marketers. You’ll learn critical skills in areas like social media, content, paid ads, analytics, and more. Normally each course costs nearly $1,000 but this bundle is a huge value at under $2,000. It’s really the complete package for anyone serious about optimizing their digital marketing abilities.
Alison’s Free Diploma in E-Business
If you’re just getting started on a tight budget, this free 6-10-hour course is perfect. You’ll learn the basics of running an online storefront using powerful yet free Google tools. Tools they’ll teach include Analytics, AdWords, and AdSense. For folks just dipping their toes in with no costs, it’s really hard to beat.
Digital Marketing Institute’s MSc in Digital Marketing
For professionals ready to take things to an advanced level, this globally-recognized 2-year program is top-notch. You’ll gain deep skills through both courses and hands-on projects. Plus, you graduate with a master’s degree, setting you apart in the industry. The time and financial commitment are large but worth it for serious marketers.
Digiteers Social Media Marketing Intensive
Really hone your skills on key platforms like Instagram and Facebook through this intensive 10-hour program. What makes it special is the highly personalized aspect – you’ll get live sessions, group work, mentoring, and more. Great for optimizing your social strategy.
Hubspot Academy’s Email Marketing Course
Sharpen your skills in one of the most important areas of digital marketing – email. This free focused 3-hour program will teach you everything to create effective email campaigns. Perfect for boosting your abilities in this critical channel.
Google’s Fundamentals of Digital Marketing
For beginners just getting started, this free comprehensive program is in a league of its own. Over 40 hours of self-paced modules cover everything from analytics and data to e-commerce strategies. Google experts teach the material and they offer a respected certificate too. Really sets folks up for success.
Coursera’s Digital Marketing Specialization
Unique in covering both digital and traditional marketing, this flexible program lets you take a hybrid approach. Over 8 months, you’ll learn through courses, exams, and a capstone project. Especially good for keeping options open across channels.
Simplilearn’s Digital Marketing Certification
Dedicated professionals can advance with this interactive live online training granting multiple certs. Achieve expertise through weekend classes in niche topics like PPC, content, and mobile. Great community for advanced branders.
Udemy’s Digital Marketing Course
Packed with over 10 focused mini-courses, you get very specific skills like optimizing ads on Facebook, LinkedIn, and beyond. Bite-sized lessons make the 22 hours digestible and you can prioritize favorite channels.
Udacity’s Digital Marketing Nanodegree
Hands-on learning through real client projects is a huge plus. You’ll get comprehensive fundamentals plus portfolio-building guidance to impress at job fairs. Top-notch for demonstrating abilities to land dream positions.
Thanks for reading to the end as I shared the top 10 online digital marketing courses I’ve evaluated. I hope this overview gave you some great options to consider as you take your skills to the next level.
Whether you’re a total newbie just dipping your toes in, an experienced pro looking to specialize, or something in between, I truly believe one of these programs is the perfect fit. And with so many flexible and affordable options, there’s really no excuse not to boost your learning ASAP!
My parting piece of advice would be to think about what your unique goals and constraints are. Are you pressed for time? Want to learn on a budget? Hoping for industry certification? Answering questions like those will steer you toward the right path.
But you honestly can’t go wrong with any of these top picks taught by leading experts. So don’t overthink it – just pick one, dive in, and watch your career prospects start to soar as a more skilled digital marketer. You’ve got this!
I wish you all the very best in your education journey. And as always, feel free to reach out if you have any other questions.